Design that lights the way.

Illuminate your vision.

Welcome to Illuminate Design Co., a boutique studio dedicated to crafting high-end visuals and impactful print or digital marketing materials for small to medium-sized businesses and agencies. Make your business stand out from the competition with effective, polished design solutions delivered efficiently with intention and clarity.

I’m your secret agent –  a seasoned designer who thrives behind the scenes—partnering with businesses, agencies and marketing teams to bring their ideas to life. With over two decades of experience across diverse industries, I offer thoughtful, reliable design support that helps your brand speak clearly, cohesively, and confidently.

Dena Hynes, Owner & Designer

Let's Collaborate

Selected Work

  • Steel Society Tshirt Design

    Tshirt and illustration design celebrating the Year of the Dragon.

  • Yoga Jardin Workbook

    Yoga workbook cover and interior layout.

  • 89 Agave Logo

    89 Agave Restaurant Logo & Signage

    Logo, stationary set.

  • Digital mural design for a school in Hawaii.

    School Mural Design

    Digital mural design for a school in Hawaii.

  • Taun's Men Skincare Logo & Packaging

    Description goes here

  • Chocolate Bar Packaging

    Ethel’s chocolate bar packaging series.

  • Inner Glow Mailing Box

    Summery and fun mailing box for Inner Glow’s Sol Defense Gummies.

  • Logo design

    Melbourne Central Catholic Annual Report

    Yearly annual report design.

  • Inner Glow Logo and Labels

    Inner Glow logo and label design

Capabilities

Identity

Logo Design
Brand Refresh
Brand Guides
Stationary Packages
Brand Support Elements
Typography

Print

Traditional Marketing Collateral
Large Booklets/Brochures
Product Packaging
Editorial Layouts
Annual Reports
Infographics
Printed Murals/Corporate Art
Illustration

Digital

Digital Brochures
Digital Menus
Social Media Ads
Digital Brand Support Elements
Powerpoint Presentation Decks
Social Media Ads & Graphics
Canva Animations, Ads, Graphics
Squarespace Brochure Sites

Pricing

I offer pricing and packages to meet your budget and unique business and creative needs, typically structured around an hourly rate. I also love collaborating with marketing/design agencies.

Learn more

  • “You have put our marketing materials in a whole new light! Our materials now reflect the high quality image that we need to project to stay competitive. The result is highly effective, professional materials that set us apart from our competition.” - Tracy Steele

  • "Dena has an elegant sense of design as well as a clean, minimalist approach required for the kind of brand I manage. She helped on a number of projects ranging from various collateral materials to a complicated catalog and brochure. Her rates are reasonable and the work she produces is worth far more than her fees. She is a kind person who listens and possesses expert skill sets and an empathetic sense of style. Highly recommended!” - Jim J

  • "We had a challenging brand ID project that required quite a bit of intelligence just to get started, let alone finish. And, a great deal of finesse to execute. Our search for a designer was filled with ding-dongs and doodle-bugs until we got introduced to Dena. By now you’ve figured out she did a good job. Understatement. She flat out nailed it. We got a great response, and we heard from our customers exactly the messages we wanted to communicate when we asked them about the logo. That would have been all we could have asked for. And we would have accepted some serious art ‘tude to get it. But working with Dena is like working with a close friend who cares about you. Expertly, with actual understanding of branding and the role of marketing communications in business, and with a gentle kindness - all of which are a wonderful change from the average “designer.” She’s an expert, and if you’ll give Dena your trust and make her a collaborator the results might just be magic.” - Joshua Schainbaum

Let’s Collaborate!

Are we a good fit? If you:

• Value quality over quantity
• Intentional and polished design makes you smile
• Care about consistency
• Imagination over imitation
• You like the projects in my portfolio

…then let’s work together!

I’m ready to help bring your brand’s vision to life! Please include details, background and timeline about your project.